Adya Pradifta

Founder promooth.com
2014 – Present · 10 yrs 4 mos
Bandung Area, West Java, Indonesia
Promooth.com is set up for providing digital marketing services from me as the freelancer. The Services provided are ranging from consultancy, website development, website maintenance, SEO, SMM, paid ads and other services.

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Pakaian Anak Bangsa
Full-time · 4 yrs 9 mos

Head Of Marketing
Jan 2020 – Present · 4 yrs 4 mos
Coordinating multiple divisions related to marketing activities for 5 brands of the company with separate markets.
Developing campaigns in order to help the PIC of each brand to deliver the expected target.
Presenting reports and actionable insights related to marketing to the owner and the rest of the team.

Digital Marketing Specialist
Aug 2019 – Jan 2020 · 6 mos
Tangerang, Banten, Indonesia
Executing and maintaining digital marketing activities for 4 brands of the company with their own separate markets. The tasks include but not limited to:

1. Maintaining Shopify and woocommerce based website
2. Running Facebook Ads – Setting up the campaigns, preparing Collaborative ads with marketplaces like Shopee, researching audiences, connecting pixels, maintaining catalog feed, Et Cetera
3. Optimizing Facebook Ads – A/B testing, Controlling ROAS, requesting content refreshment, preparing landing pages, controlling sales funnel, Et Cetera
4. Reporting Paid ads
5. Implementing basic SEO to the brands’ website
6. Gaining actionable insights using Google Data Studio with website, paid ads and Google Analytics as the source.

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Education

• UIN Sunan Gunung Djati BandungUIN Sunan Gunung Djati BandungGelar Sarjana, Pendidikan Guru Bahasa InggrisGelar Sarjana, Pendidikan Guru Bahasa Inggris2010 – 2015